How to Sell on Instagram Using Shoppable Posts

How to Sell on Instagram Using Shoppable Posts

In a digital world where visual content reigns supreme, Instagram has become a hotspot for businesses looking to boost their sales. With the introduction of shoppable posts, the platform has opened up new opportunities for e-commerce.
This step-by-step guide will walk you through the process of selling on Instagram using shoppable posts, helping your business tap into a vast and visually-focused audience.

Why Your Business Should Sell on Instagram:

Instagram's shoppable posts offer several compelling reasons for businesses to jump on board:

  • Visual Appeal: Instagram is inherently visual, making it perfect for showcasing products with compelling images.

  • Shopping Features: Instagram provides a seamless shopping experience for users, allowing them to discover, explore, and purchase products directly.
  • Broader Reach: With over a billion monthly active users, Instagram provides a massive potential customer base for businesses.

How to Sell on Instagram:

1. Meet the Eligibility Criteria:

Before you can start selling, ensure your business meets Instagram's eligibility criteria. Your account should be set up as a business or creator account, and your content must comply with Instagram's commerce policies.

2. Upload Your Product Catalog:

To sell on Instagram, you need to have a product catalog ready. You can manually create a catalog by using the Catalog Manager on Facebook Business Manager or connect your e-commerce platform.

3. Submit Your Account for Review:

Submit your Instagram business account for review. Once approved, you'll gain access to Instagram's shopping features.

How to Upload Your Products Manually:

Here's how to manually upload your products to Instagram:

  1. Log in to Facebook Business Manager.
  2. Create a product catalog.
  3. Add products with details and images.
  4. Connect your product catalog to your Instagram business account.

How to Upload Your Products through an Ecommerce Platform:


  • If you're using Shopify, integrating your store with Instagram is straightforward. Follow the setup instructions in the Shopify admin panel to connect your products to Instagram.


  • BigCommerce users can utilize the platform's built-in integration with Instagram. Simply follow the provided steps to enable shoppable posts.


  • For SMMVALY users, integration is quick and efficient. Use the SMMVALY SMM Panel to connect your store with Instagram's shopping features.

How to Tag Products with Instagram Shoppable Posts:

To make your posts shoppable:

  1. Create an Instagram post.
  2. Tap on the product you want to tag.
  3. Search and select the product from your catalog.
  4. Share the post, and users can now tap on tagged products to view details and make a purchase.

How to Optimize Your Posts for Shoppable Purchases:

Optimizing your posts is key to driving sales:

  • Use high-quality images to showcase your products.
  • Craft compelling captions that encourage engagement and action.
  • Use relevant and popular hashtags to increase discoverability.
  • Collaborate with influencers or other brands to reach a wider audience.

Measuring the Results of Your Shoppable Posts:

Track the success of your shoppable posts:

  • Utilize Instagram Insights for data on post performance.
  • Analyze metrics like reach, engagement, and conversions.
  • Refine your strategy based on what works best for your audience.


Selling on Instagram using shoppable posts is a game-changer for e-commerce businesses. By following these steps, you can unlock the platform's potential to reach and convert a vast audience. Start leveraging the power of visual marketing and tap into the world of Instagram's shoppable posts today.